Every day we are bombarded with news, advertising, technical reports, etc., in which we praise a product, gadget or something else that you need to have, the best product in the world. We are often told that we need the newest and greatest, and that he can do things we didn’t even know we had ever known before. But have you ever wondered why each of these latest and greatest quirks is usually replaced by the latest and greatest, newest and newest phenomena?
- Mobile cellular technology is a good example. The other day I was thinking about how many different mobile devices I have. My first cell phone weighed a bit and its best described as a phone in the bag. He worked on analog technology and was exactly the same as described, a cell phone. Previously, all mobile technologies were available only to the rich and select few, rich enough to have permanent landlines in their homes. My next cell phone was also analog and was actually still meant only for cellular, but it was much smaller and lighter (albeit much heavier) by today’s standards.
As more and more companies began to create cellular systems, prices also decreased slightly. A few years later, these phones were replaced by so-called digital technologies, but soon they were replaced by 2G technology and then 3G, and now we are seeing the emergence of 4G technology as the preferred type. Of course, whenever a new technology appeared on the market, people had to update their cell phones, otherwise they could not use them. Over time, the use of text messages became more common, so phones received calls and text messages. Soon it wasn’t enough, and we also had to do more, and so began the era of smartphones.
BlackBerry is now in an unenviable position, and as they continue to introduce new models, their market share continues to decline. The dominant Nokia has lost so much market share that it hopes that its new phones, using Microsoft Windows 7 technology, will help them save money and increase market share. Do we all need all these updates, or have these companies just done a great marketing job to convince us that we are doing this?
- The number of fixed or wired lines of household telephone service has decreased. But has home phone service improved after all these changes?
See how many updates have occurred in the computer technology industry. On the one hand, we saw that the initial DOS dependency was removed with multiple substitutions (Windows has now undergone at least seven versions/updates, and Windows 8 is probably on the way). Chips have become faster, smaller, lighter and better equipped, but cheaper. The size of the hard drives has increased significantly compared to the original personal computers with hard drives measured in the KB, to the current hundreds of GB. Each system submitted claims to have been improved, but each has enough flaws to require an update.
The same thing happened with Apple computers, with various software and hardware improvements. Each tablet tried to supplant Apple and its iPad, and now the iPad2, but Apple remained dominant. The latest entry to this market seems to be Amazon, which presents Kindle Fire at a low price of $199 ($10 per unit loss) using the Android operating system. Technology companies are trying to convince people that they need a tablet, even though many of them are much smaller than conventional computers.
Technology companies make money on regular customers, updates and add-ons. It certainly seems to them that “selling hiss, not steak.”